In 2021, hashtags will be an effective way to reach new viewers on Instagram. They require minimal effort and do not require any cash however, they could lead users who are interested in your posts right to you.
But how do you choose the best Instagram hashtags for your post? What number of hashtags should you choose to use and where should you put them? If you have a stylish video ad or an image you want to share using the correct IG hashtag strategy, alongside an excellent video editor and story editor can definitely help. Here are some 7 quick and powerful tips to improve your Instagram use of hashtags:
1. Be aware of the amount and position of your hashtags
In an earlier study, SocialInsider looked at 650,000 Instagram posts to see how hashtags affected the performance of their posts. What they discovered was that overall, posts with 7 or 30 hashtags included in the captions had the highest level of engagement.
They found out that the amount, location and the visibility of hashtags for optimal performance varied according to the profile size. Here are their profile-size-specific recommendations:
2. Make sure to hide any of the IG hashtags in the caption
If your brand is in any of the categories where concealing your hashtags within the captions is most efficient, you're thinking: how do you conceal the hashtag?
Instagram limits the amount text displayed on your feed . Instagram hides additional text behind an "show more" link. It is your goal to get your hashtags to show up after the link. However, if you're trying to keep your captions short and succinct -- always good to do -- how do you add enough text to keep your hashtags hidden?
The trick is to use lines of breakage. This is more complicated than you think, because Instagram's Instagram app tends to erase line breaks that are in text that is directly input to the editor for captions.
The answer is to write your caption using a different text editor (like an app to take notes), then copy-paste. You can type a single character (a period is most inconspicuous however you can utilize asterisks or any other character you'd like) and then an a line break, and another character, and another line break, until you have at least 5 lines. Include your hashtags below the caption, then copy and paste the whole piece into your Instagram caption editor.
3. Find popular hashtags associated with your business
Take a look at the hashtags that influencers and other brands similar to yours are using. People interested in similar content will be using those hashtags , and thus more likely to find your content. It's an excellent way to make sure your posts are getting the attention of the right people.
When you enter a hashtag in Instagram's caption editor Instagram is able to tell you the number of posts using that hashtag. Additionally, you can use hashtag finder or generator tool to help you discover hashtags associated with your content.
4. Look up Instagram hashtags before you use them
Before using any hashtags on Instagram ensure you search it yourself to see the people who are using it and what type of content shows up. Even if a popular user or brand uses the hashtag, it doesn't necessarily mean that it's suitable for your content.
5. Mix well-known IG hashtags with smaller niche hashtags
It's the eternal dilemma of online advertising: should you use a popular search term/category/hashtag, which may have a wider reach, but a lot more competition? Or , should you choose a smaller niche one, which may not appeal to the same audience, but has a higher chance to be noticed by those looking for that particular type of content?
The answer is: Both!
Popular hashtags for photography can definitely put you on the map However, there are a lot of other Instagrammers on the map. Location-based or niche hashtags can help you get noticed by the group of people which is relevant to your niche. Use a combination of both in each post.
6. Keep a list
You don't have to come up with a new idea every time you share something on IG. Make a list of hashtags relevant to your brand. In this way, whenever you publish a blog you'll be able consult the list and select suitable hashtags, without having to do a thorough research again. You can also note the list with how many the times that you've used any hashtag.
7. Switch it up
Varying your hashtags makes the possibility of reaching a larger and a broader audience. People who search #sailing may not be the same people that use #sailboats. However, if you're a company that rents sailboats is a great idea to be able to reach them all. Utilizing different hashtags for each post will allow you to test a variety of different hashtags to see which ones bring you the most engagement.
Keep in mind that Instagrammers make use of hashtags to discover content that interests and inspires them. By following these suggestions and employing a range of relevant hashtags, you'll aid the people who are most interested by your content find you- and hopefully, become loyal customers and followers.
Find out how this article changes it up by using the hashtags that are used in the post and in the comments to get a great variety of hashtags!
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