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If you told me ten years ago that I'd be writing a guide on hashtags, I would likely have laughed at your joke. (Sorry!). To consider how far the hashtagging community has evolved in the past couple of years is awe-inspiring... In fact, I can remember exactly when I first came across the unfamiliar concept of "hashtags." This could be around 2010 and I at the time thought hashtags were just a jolly small-scale gaggle. My friends and I began speaking in hashtags to make jokes about the hashtag world. #Sports #Dominoes #MoreWinePlease
Okay I guess #MoreWinePlease may be a fair game. Now, fast forward to the present and the field of hashtags has changed dramatically. I am now keenly aware of how effective and important hashtags are for the social media strategies of marketers in every industry. If you're still laughing at Instagrammers with hashtags full of hashtags in their comments or just unclear on the way these tags work then you're in the right place. I'll explain everything you'll ever need to learn about hashtags and hashtags on Instagram. In this complete guide on how to use Instagram hashtags, discover:
What is a hashtag, what is it, The hashtag, or pound, symbol (#) itself had been used in many ways across the internet prior to August 2007. It was then that Chris Messina, a product designer from Silicon Valley, brought the hashtag to Twitter and was named the founder of the hashtag on social media. "He was inspired to think of using a hashtag via Internet chat rooms that had a pound symbol at the top," says Erin Black from CNBC. "He decided to present this idea Twitter but Twitter claimed it was 'nerdy' and that it could not be adopted." Jokes about them, don't you think? Luckily, Messina was persistent, and the hashtag did take off in a powerful manner. Messina was able to get his contacts to include hashtags within their tweets and then in 2009, Twitter introduced a feature that allowed users to look for hashtags. #PrettyCool! It is essential to use hashtags in each Instagram post. Here's why: So why are hashtags so important to include in the Instagram campaign? It's because Instagram posts that include hashtags see a 12.6 percentage increase in engagement as compared to posts that do not use hashtags. "Not just do hashtags aid social media users organize and categorize content, but they're also among the main drivers behind the most effective campaign marketing," says Maddy Osman on Sprout Social. Hashtagging is so efficient because it allows you to categorize similar content and makes it even more discoverable and that's probably the reason hashtagged content receives more interaction than posts that are not. "When utilized in a strategic manner hashtags can bring you many benefits," says Olivia Ryan. "They can be utilized to get your content noticed by an audience that is larger, boost the profile of your brand, target a very particular group of people, increase your SEO and make use of hot trends and themes in your favor." And finally, hashtags give you visibility in search results, an excellent Instagram SEO method. So what are you waiting for? If you'd like your fans to get to your Instagram content It's time to step up your Instagram #hashtag game! 8 methods to be an Instagram hashtag pro It is possible that you are already using hashtags within your Instagram captions and posts, or perhaps you're skipping those for now. If you're looking to increase your influence or just start this guide will help you hashtag like a professional! Here are eight tips to master how to master your Instagram hashtags. 1. Do your hashtag research It is essential to recognize what hashtagging is. It is much more than simply placing the hash symbol the middle of words that you are thinking of. In order to use hashtags in your Instagram content in a meaningful and effective method, you must do the necessary research. How do you start? Here are a few ideas...
"We've noticed that the more niche the topic, the greater conversations users are having around it, which is why it's a good idea to focus on a specific topic or topic," adds Benjamin Chacon from Later. 2. Don't go over hashtags Although it may be tempting to hashtag your little heart to the world on each of your posts It's not a good idea to use too many hashtags. When it comes to having greater impact through your hashtag strategy It can pay off more if you choose to pick your hashtags carefully. Research has concluded that the most effective amount of hashtags per post is 11. While Instagram allows you to utilize up to 30 hashtags per post, you're better spent searching and using a few powerful hashtags instead of stockpiling a ton of tags for every post. Burgers and hashtags A healthy balance is best. "Tossing 30 hashtags into an article isn't doing very little, particularly for businesses" Says Alex York from Sprout Social. "It gets to #overkill pretty quickly. And if your brand isn't asking the right goals or questions then all this is insignificant to put into your time in marketing." 3. Learn from other Instagrammers within your field. There's nothing wrong with spying on your competition from time to time. In fact when it comes to hashtagging , this is an extremely useful investigation activity. Joining in with popular industry hashtags and locating specific industry-specific hashtags that your audience is likely using can be extremely beneficial to improve your hashtag game. Take this food blogger, Restoring Radiance as an example. Below, you can see the picture she posted of her yogurt. Also, instead of using simple hashtags, like #breakfast or #yogurt She used a variety of hashtags that referred to other brands her target audience is likely following like #f52grams and #foodgawker. What better way to take a page from her book and use some of the top industry hashtags on the future Instagram post? 4. Design your own campaign hashtags The cool thing about hashtags is that you're not only restricted to using hashtags that are already utilized. You can get creative and develop a strategy that is centered around your unique branded hashtag. This could take your brand to a whole new level with a clever and engaging manner. The #IceBucketChallenge is a must-do. The marketing department of the ALS Association was able to raise awareness with this hashtag campaign, but they also raised a significant amount of funds ($115 million to be exact!). Think about how you can achieve the same thing by getting your followers to WANT to follow your hashtag, that will increase awareness of your company among other Instagrammers. 5. Use hashtags that are consistent, but not too consistent As we've discussed It is crucial to investigate your hashtags in each blog post and make sure that you're not making use of hashtags that are too popular. If you do, your posts are likely to get lost in the sea of other posts with hashtags. What is the best way to ensure you are using an entirely new set of five to ten hashtags for every single post you create? The answer is yes. There's absolutely nothing wrong with re-using the identical well-studied and specific hashtags if they are the ones that appeal to your target audience. In fact, it is a good idea to keep a notebook handy so you can easy copy and paste the commonly used hashtags into posts. However, spicing things up and experimenting with hashtags is also recommended. You can, for instance, you can use the same 5 or 6 hashtags on the brand's website, but mix the addition of a few hashtags that are relevant to the photograph or video you're posting. Relevance is essential when it comes to hashtag use when someone is searching a hashtag and your super irrelevant post pops up and is not relevant, it can make your image of the brand appear less trustworthy. 6. Create a giveaway around a unique hashtag Everyone loves free stuff. This is just simple human nature. I find myself entering Instagram giveaways daily to win cookbooks of chefs and bakers I follow. Most of the time, these giveaways are fairly easy to participate in. The brand will post about the giveaway of a book any cookbook, and then ask you to include a friend's name in the comments for a chance to win. Although this is an simple and easy way to give something away but why not take it an extra step with the hashtag of your choice? Look at the picture below from Talalla Retreat, a beach-front hotel that is a yoga-focused retreat. Instead of having users to like and tag someone else in the comments their contest demanded people to upload a picture using the hashtag #WINTalalla. What I love about this kind of contest is that it's straightforward to enter, however, it will get many more people to see your brand because those who participate need to post a picture with their entire following by using the hashtag associated with their brand. 7. Use hashtags to create connections Another wonderful thing about hashtags is that they are an ideal means to interact with people and form a community. Being aware of trending hashtags can help you find new partners, and also engage with people who belong to your market. In the process of creating an Instagram campaign to promote your business with a hashtag could be a great way to partner up with a related brand. This can give you even more exposure, since the associated brand will be sharing content about your business to their entire public. Here's a great illustration of Lululemon UK and Stava, who teamed up to organize a fun challenge encouraging followers to run a 40-80K run and tag their Instagram posts #4080challenge. Not only does this kind of hashtag contest get people who are followers of the crowd involved and also increase the awareness of every company by exposing them to an even larger public. Take a look at how many participants took part in this challenge. 8. Make a brand-specific hashtag that will draw your customers' attention They don't need to be the result of short-lived contests or campaigns. In fact, many of the effective branded hashtags are the ones that apply to any post. For instance, the hashtag developed by the sneaker manufacturer allbirds. Instead of employing generic hashtags on every blog post, they have a quite unique and catchy hashtag #weareallbirds. Utilizing a single brand hashtag that's catchy and clever is a fantastic way to maintain consistency. It's also a great method to create a hashtag happy customers will be excited to use to share their latest shoes! Be sure to follow these Instagram Hashtag-specific Best Practices As you increase your hashtag game, it will do you good to keep these points in mind. 1. Relevancy to what you do usually outweighs the popularity of the tag. Make sure you are as precise as you can! 2. Don't be afraid to include the maximum number of hashtags simply because you can. Check your posts to determine the sweet spot, the perfect amount for you. In a similar vein be on the lookout for any correlations between your most popular posts and the hashtags that you employ. Do not continue using hashtags that don't work in the same way just because you're able. 3. Use your most popular hashtags (and particularly your own if you have a branded one). By keeping an eye on the hashtags you're using, you can see what kind of content is being shared and who's using those hashtags. It is then possible to reach out to them and talk directly, which may gain you some followers. 4. Keep an eye on your competition and industry influencers. If you're not sure what tags you should be using, just look over the tags that others have been using successfully in their field. It will provide you with a solid start point you can develop your own plan. The Top 20 Reviewed Instagram Hashtags I am aware of this The entire time I've been discouraging you from employing the most "popular" hashtags. Why? The fact that you stand out in a crowd space could make you appear unnoticed. So instead of focusing on popular hashtags, the most effective way to ensure the success of hashtags is to discover particular hashtags that are loved by your highly selective target audience. So , why are we taking a look at the most popular Instagram hashtags in the present? Well, just because I'm discouraging you from using these hashtags doesn't mean that you can't draw inspiration from these hashtags. For instance, take #love as an example. Why not make an #love hashtag that also incorporates your company's brand. #WordstreamLove sounds pretty catchy to me! Take #instagood as an example. If you own a brand new restaurant, then this hashtag might not be more relevant. Why not take it on with some localization to show your tasty food and drink in the city? Look at the hashtag #instagood vs. #instagoodboston. The #instagood hashtag has 979,097,201 posts. The hashtag #instagoodboston has only 389 posts, which are entirely related to food or restaurants. It is evident that people who follow the hashtag are enthusiastic about trying new restaurants in their cities! Without further delay Here are the top 20 most-popular Instagram hashtags:
Utilize Tools to analyze Your Hashtag's Performance Now that you're a seasoned hashtagger is the time to find out whether your experience has succeeded in achieving your objectives. That's right: It's time to discuss with your reporting. There are a lot of tools that assist in making this portion of the hashtagging process super easy for you to improve your hashtagging skills over time. Let's take a look at some of our favorite tools! 1. Instagram Insights It's one of my top choices because it's a new tool. It's simply the information provided by Instagram and it's free, yay! The Insights provide the information you'll need under"Instagram's Insights" "Instagram Insights" tab around activity, content, and your target audience. And if you're trying to find out the impact of your hashtags in individual posts, you can dig into the impressions of that post to determine how many of them came from hashtags in comparison to home, profile and others. The best part is that all of this free information is available right in the Instagram account you have created. Instagram account. 2. Sprout Social If you're trying to find a little more information about individual hashtag performance, it might be worth investing in another reporting tool that can provide particulars, such as Sprout Social. This robust tool for social reporting will allow you to generate Instagram Hashtag Performance Reports to accomplish a myriad of tasks that include:
If you're in search of an extremely compact Instagram management system, Iconosquare may just be the right choice for you. While the price is slightly higher than the competition, there is a ton you can get from posting social content, monitoring the comments and responding and accessing extremely thorough statistics all from one spot. In terms of the tracking of hashtags, this software can provide quite sophisticated analytical data about the engagement of hashtags and whether or not specific hashtags contribute to the growth of the brand or the campaign. There are tons of other social media tools out there that can assist with hashtag tracking. This is definitely a part of your Instagram hashtag strategy and must not be ignored. Now, you're an Instagram #hashtagmaster! Woo! That's a lot. You should now be well-equipped to go out and conquer Instagram hashtagging to accomplish your goals for business. We're excited to see how you can take your hashtag game to the next level.
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